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FCm Travel Solutions launches Loyalty Program

FCm Travel Solutions has launched a loyalty program designed specifically for travel bookers in Hong Kong's corporate travel sector, following the success of the 'FCm Advantage' program in mainland China.


FCm Advantage is an interactive, web-based program that provides individual rewards to travel bookers, who often include personal assistants and secretaries. For each booking they make with FCm, they earn 'reward points'. Once they have accrued enough points to receive a reward, they can select their gift from the FCm Advantage online catalogue.


The rewards catalogue includes an extensive range of items, from homewares, to cosmetics and fragrances, to electronic products such as iPods.


Travel bookers select the reward of their choice online, and FCm manages the fulfilment and delivery of that item. Points are then deducted from the loyalty member's tally, and they can begin to accrue new points with every new FCm booking they make.


FCm's general manager Greater China, David Fraser, said FCm Advantage would be extended into Hong Kong after clients in mainland China had doubled their travel consolidation as a result of the program. He is confident FCm Advantage will be equally successful in Hong Kong.


"The corporate travel market in Hong Kong is more mature than in other parts of China, as we are often dealing with larger companies or those with multinational operations. The travel booker market here is also highly retail oriented in their lifestyle, so we are anticipating the program to be well received by our clients here," said Mr Fraser.


( March 6, 2009)