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Australia airline launches flight to LA

Australia airline Virgin launched its maiden Brisbane flight to Los Angeles on Wednesday.

"Today we launch direct services from Brisbane to the U.S. and it presents a great opportunity for Queensland. We can lure more Americans out to enjoy our little piece of paradise that is Queensland," V Australia executive general manager Scott Swift said in a statement.

Former Queensland premier and L.A.-based trade commissioner Peter Beattie was in Brisbane to support the launch and said it was important to keep the economy rolling to capture a market that would grow in the future.

"If you've got reasonably-priced business fares and you've got direct flights they will come," Beattie said.

V Australia is a long-haul, full-service airline, which has become latest addition to the Virgin Blue Group.

(Xinhua News Agency April 9, 2009)