At the World Expo Forum on Water Travel and City Life, Jiangsu, Zhejiang, and Shanghai signed a cooperation framework agreement on developing Yangtze River Delta water tourism.
The three parties will work together develop water tourism products on a mutually beneficial basis, and unify standards and norms for tourism services in the region.
According to the strategy of Yangtze River Delta economic integration, Jiangsu, Zhejiang, and Shanghai will promote tourist products of their partners, offer tourism service information and accelerate the construction of a Yangtze River Delta water-tourism information platform to realize information and resource sharing. Meanwhile they will jointly research and develop new tourist products according to the actual situations of cities and scenic spots in the region.
Water tourism is considered to be an inter-economic sector, being an inter-industry, intercultural, and inter-regional comprehensive industry with the characteristics of a long consumption chain and high added-value. As one of the areas with the richest water resources in China, the Yangtze River Delta also has well-developed tourist products.