The Xinhua News Agency has launched its first English language travel website, www.icrosschina.com, introducing China's natural scenery, history, culture and people to the world.
An increasing number of overseas tourists have visited China to explore its diversified landscape, history and the changes brought about by three decades of reform.
iCrossChina offers advice from Xinhua reporters and experienced travelers, with a wide range of information and planning features with links to travel booking tools.
iCrossChina contains authoritative and exclusive information featured in the columns Destinations, Featured Journeys, News and Events, Blogs, Photos and Videos.
As the government's official news agency, Xinhua has professional news-gathering staff nationwide, presenting all the sights and sounds of China through a full range of media.
The One Reason Touring China section is a special column with the best one-liners from overseas visitors to China.
In the near future, iCrossChina will also launch a platform for visitors to share comments, images and travel tips.
An "icrosschina" app for Android phones is also in development.