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Celebrity endorsements of tourist destinations

1. Sun Li - China's Lijiang

The Old Town of Lijiang, a well-preserved old city, has retained a historic townscape of high quality and authenticity. In December 1997, the old town appeared on UNESCO's World Cultural Heritage List. It dates back more than 800 years and blends together the elements of ethnic minorities. It was once a confluence for trade and the political, cultural and educational center in the region.

2. Ren'e Liu - China's Wuzhen

With a history of 1,200-years, Wuzhen is about one hour's drive from Hangzhou, the capital of Zhejiang province. The small town is famous for the ancient buildings and old town layout, where bridges of all sizes cross the streams winding through the town.

3. Jaycee Chan - China's Shandong

Shandong, a coastal province in east China, features a long history, majestic mountains, and beautiful seaside scenery. It’s easy to find sites to experience traditional Chinese culture, enjoy the beauty of natural landscapes, and taste delicious seafood.

4. Jackie Chan - Hong Kong

Known as the Oriental Pearl, Hong Kong remains one of the most traveled places in all of Asia, with its splendid natural beauty and man-made wonders.

Situated off the southeast coast of China, enclosed by the Pearl River Delta and South China Sea, Hong Kong has beautiful natural surroundings. Meanwhile, as one of the world's leading financial, banking and trading centers, it also has impressive modern views with man-made wonders.

5. Han Xue - China's Wuzhong

Sitting adjacent the beautiful Taihu Lake, Wuzhong District is located in the southern part of Suzhou’s old city.

6. Du Chengyi - Singapore

Singapore is a Southeast Asian island city-state off the southern tip of the Malay Peninsula. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the Singapore Strait to its south. 

7. Xu Jinglei - Sri Lanka

Sri Lanka, formerly known as Ceylon, is in Southern Asia. It is an island country in the Indian Ocean, south of India.

8. Liu Shishi - South Korea

Chinese actress Liu Shishi was appointed as the Publicity Ambassador for South Korean Tourism by the Korea National Tourism Organization in Seoul on July 8, 2013. The move is aimed at attracting more young women travelers to visit South Korea.