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China's Home Inns renames Group

Chinese budget hotel chain Home Inns & Hotels has been formally renamed Home Inns Hotel Group.

 

Home Inns has also announced that it will introduce a multiple brand strategy by launching a new brand, H Hotels, targeting mid and high-end business travelers.

 

As of the third quarter of 2008, Home Inns operates more than 500 hotels in over 100 cities throughout China.

 

The new brand H Hotels is positioned as a four star standard business hotel targeting mid and high-end business travelers.

 

David Sun, chief executive officer of Home Inns, said that the company plans to add 160 outlets over next year, but this is a flexible plan which could be adjusted according market requirements.

 

(China Hospitality News December 9, 2008)