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Hangzhou inks deal with TUI AG

The Hangzhou Municipal Tourism Committee has signed an agreement with TUI China Travel Company, an affiliate of TUI AG, for tourism promotion cooperation.

 

Marcel Schneider, chief executive officer of TUI China, said that the company will cooperate with more than 7,000 TUI AG agents to promote Hangzhou tours through the group's marketing network, focusing on Germany, France, the Netherlands, Switzerland, and Sweden, with the aim of building Hangzhou into one of the major tour destinations for Europeans by 2010.

 

In addition, TUI China sees the 2010 World Expo as a good opportunity for promoting Hangzhou tours, and it will try to attract more tourists to visit Zhejiang during the period of World Expo.

 

(China Hospitality News December 9, 2008)